PROPOSAL PHOTOGRAPHY BUSINESS PLAN “ ANSHOR PROJECT “
PROPOSAL
PHOTOGRAPHY BUSINESS PLAN
“
ANSHOR PROJECT “
Conrresponding
Author :
Dr
Zalzulifa, M.pd
Arranged
By :
1. Ahmad
Rifai [229147100]
2. Hafizh
Surya Permadi [2291471031]
3. Muhammad
Firman Maulana [2291471057]
4. Rifqi
Abdillah Syihan [2291471095]
i
TABLE
OF CONTENTS
Cover…………………………………………………………………………………………..i
Table Of Contents……………………………………………………………………………..ii
Foreword……………………………………………………………………………………...iii
Background…………………………………………………………………………………....1
Industry Overview…………………………………………………………………………….1
Product Logo………………………………………………………………………………….2
Vision and Mission……………………………………………………………………………2
Analysis SWOT……………………………………………………………………………….3
Target market………………………………………………………………………………….3
Competitive advantage………………………………………………………………………...4
4P Marketing Strategy…………………………………………………………………………4
Financial Aspek………………………………………………………………………………..5
Profit calculation………………………………………………………………………………5
Cover…………………………………………………………………………………………..6
ii
FOREWORD
Praise and gratitude for
the presence of god almighty, who has provided pleasure, so that we can
complete this final project on time. We also thank Mr.Zalzulifa, M. pd. Who was
given the task of making a company proposal. Every human being lives not only
alone, support from friends comes in various forms.
This proposal is prepared
as to meet the specifications and objectives of our assignment regarding the
PBLL assignment. In preparing this proposal I would like to thank my team mates
who have helped, both morally and materially.
we realize that the
company's proposal is far from perfect. therefore I hope there are criticisms
and suggestions from various parties.
We hope that this report
that we have made can add to the knowledge and insight of the readers and is
also useful for the development of science.
Jakarta, 11 April
2023
iii
BACKGROUND
Anshor Production is a
company that stands in the field of photography industry. was
founded on April 10, 2023 by a group of photography students at the Jakarta
MediaCreative Polytechnic, namely Rifqi Abdillah Syihan, Ahmad Rifai, Firman
Maulana, Hafizh Surya. The concept is to establish a company that specializes
in three areas of the photography industry namely commercial, wedding, and
journalism. This company aims to take pictures of a product owned by a small
entrepreneur to be marketed on social media, capture wedding moments and
photograph an incident to be reported in the communication media. However, so
far we hope that this company will continue to develop into a large company in
Indonesia's creative industry, especially in the field of photography.
INDUSTRY
OVERVIEW
In this industry,
competition accumulates at the basic and advanced levels, very many beginners
who play at the product level are still low, this is due to the limitations of
players at that level to improve the quality of their products. On the other
hand, consumers also still do not have the ability to assess the quality of
good photo products, while at the professional level players still tend to be
few and competition is still not so tight, and supported by more specific
consumers
In Indonesia, this
photography business will still be a business field that is in great demand
until now. It is believed that along with the development of technology and the
world of advertising, this photography business will still be a promising field
for the next few years. Then how is the prospect of photography business seen
from the opportunities?
First, Wedding
Photography. This is a trending opportunity. Every couple, of course, wants the
best quality to remember sacred and beautiful moments in their lives. This
opportunity is also a way for you to add to your portfolio. Wedding photography
is usually not only limited to the wedding day, but also for pre-wedding
photgraphy. For this one opportunity, it is necessary to have an abundant stock
of ideas to convey to prospective clients. In addition, you can also offer when
the bride enters pregnancy. Second, Commercial Photography. Opportunities to
offer services to product owners or to advertising agencies that need
photographic works. Advertising of a product usually increases from year to
year.
That's why this
opportunity is still so great for photographers. Can also be asked to
photograph products or advertising models for a product. Third,
photojournalists. Every mass media company, especially print ones, must
experience limitations in assigning photojournalists to come everywhere. As
someone who has a camera and mastered journalistic photography techniques, you
may be able to offer to become a photojournalist. Based on advice from
professional photojournalists in Indonesia, there are three things that need to
be mastered when deciding to get involved in journalistic photography; angle,
moment, and composition. Janfan lost the moment, because an event can happen
very quickly.
1
PRODUCT LOGO
We design this logo with a combination of three
colors, namely black, white and red. In these three colors have their
respective meanings.
·
Black which means professional in doing
something
·
White color which means clean and hygienic
in doing things is not in a hurry
·
The color red means the courage to do
different things from others
Vision and Mission
Vision : Making ANSHOR
PRODUCTION as a photography agency that provides quality
services at very cheap
and affordable prices for the Jakarta area, professional and full of
responsibility for
customer satisfaction.
Mission :
1. Provide maximum service at an affordable price.
2. Improve services periodically according to
developments.
3. Provide quality human resources and technology
according to consumer demands.
4. Produce quality services and the latest in line
with technological developments.
2
SWOT Analysis
STRENGTHS :
-Has a state-of-the-art studio, in a strategic location.
-Reliable photographers who master photography well.
-Has the most advanced camera that can produce good
pictures.
-Friendly service, close to customers, and always
ready when needed
WEAKNESSES :
-Photographer personnel are lacking, so customer
requests are often rejected in some cases.
-There are some equipment that is not so complete in
the studio, such as image processing software that often errors, as well as
cameras that are lacking.
-Frequent power failures around the studio, disrupting
operations. That is, we have not been able to have our own generator
OPPORTUNITIES :
Many people are now fond of personal and family
documentation, so the opportunities in this business are getting bigger from
time to time.
Every time there is an event, we are always called to
capture the moment. With that, we are increasingly aware of the magnitude of
opportunities that exist, and we also try to maximize service to them.
THREATS :
Competition in the business world is getting tighter,
causing our market share to decline.
After all, nowadays people already have cameras and
other personal portrait tools. So they sometimes don't really need our
services. In addition, people have also mastered their own photo processing on
their respective computers with software that is very diverse and easy to
obtain.
TARGET MARKET
We focus on wedding photography which is especially
for young newly married couples, besides that we also focus on swordang who are
starting their business by way of food photography, and also we focus on people
who need our services when on vacation to a place that needs documentary
photography
3
COMPETITIVE ADVANTAGE
Our competitive advantage lies in the creative ideas
of our team. We have a team of experts in photography, lighting, creative
design, and with excellent photo results, as well as having excellent
experience in commercial photography, wedding photography, and documentary
photography. In addition to the creative ideas within us, our services will be
measured by our results and professionalism as photographers.
4P Marketing Strategy
1. Product
There are three products or services
that we offer, namely wedding photography, food photography, and journalism
2. Price
4
Food Photography and Journalism
·
Drink Photography Start From Rp 25.000,00
·
Food Photography Start From Rp 30.000.00
·
Drink And Food Photography Rp 50.000,00
·
Photography Journalism we Start From Rp
200.000,00
3. Place
There are two places that we use to
photograph wedding photography, namely indoor and outdoor, according to
customer needs / requests. Then for food photography we use a photo studio with
the help of light lighting so as to produce satisfactory results for customers.
4. Promotion
We market our business on various
social media for example Instagram, WhatsApp, Facebook, Twitter, Telegram and
we also market this business with brochures to be known by many people as well
as a place to promote our business.
FINANCIAL ASPEK
No |
Items
Needed |
Number
of items |
Price |
Total
Price |
1 |
Shophouse |
3
Mount |
Rp
5.000.000,00 |
Rp
5.000.000,00 |
2 |
Lighting |
3 |
Rp
3.000.000,00 |
Rp
9.000.000,00 |
3 |
Camera |
2 |
Rp
10.000.000,00 |
Rp
20.000.000,00 |
4 |
Lens |
4 |
Rp
5.000.000,00 |
Rp
20.000.000,00 |
5 |
Decoration
and properties |
1 |
Rp
5.000.000,00 |
Rp
5.000.000,00 |
6 |
Unexpected
Charges |
1 |
Rp.
5.000.000,00 |
Rp.5.000.000,00 |
|
|
|
Total
Price |
Rp
64.000.000,00 |
PROFIT CALCULATION
For example, in 1 month we get 4 jobs in wedding
photos, 20 food photos, and 2 photojournalism jobs
·
4 Jobs Wedding Photography : 4 x Rp
1.000.000,00 = Rp 4.000.000,00
·
20 Foods Photography : 20 x Rp 50.000,00 =
Rp 1.000.000
·
2 Jobs Photojournalism : 3 x Rp 200.000,00
= Rp 600.000,00
we earn around Rp 5,600,000 in one month. Which is
where we spend money for shop rental of 5,000,000 for 3 months. Rp 5.600.000,00
x 3 = Rp 16.800.000,00 and we subtract the shophouse rental fee of 5,000,000 is
Rp 11.800.000,00 profit we get in 3 months.
5
COVER
Thus we made this
business proposal. We would like to thank those who have helped the process of
preparing business proposals.We also thank all parties who were willing to read
this proposal. Hopefully the business proposals we submit can be considered,
accepted, and useful for all.We hope that this proposal can be accepted by many
parties as the initial stage to start the Anshor Production business.In
addition, we also hope that you will be willing to provide funding assistance
so that Anshor Production's business activities can run and compete with other
businesses.We realize that our proposal is far from perfect. Therefore,
constructive suggestions and criticisms are highly expected for the realization
of Anshor Production's efforts.
For all your time and
attention, we thank you.
6
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